Lead Product Manager – Ad Formats
Job Description:
- Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces
- Define and test new ad formats and layouts, including adaptation by business type, context, and user intent
- Drive advertising integration into Yelp Assistant, Yelp's AI-powered chat interface
- Enhance the UX and design of ad units to improve relevance, performance, and the consumer experience
- Partner with Data Science to design experiments, set success metrics, and interpret results
- Collaborate with Engineering, Design, Search Product, and teams to ship changes on Yelp's highest-traffic surfaces
- Work with Auction and Ranking to understand interactions between format decisions, targeting, and delivery systems
Requirements:
- Experience as a Product Manager in advertising, monetization, or search
- Deep understanding of how ad formats, placements, and ad systems work together
- Experience growing revenue and translating consumer and business needs into concrete features
- Ability to break down complex, unstructured problems into features from conception to launch
- Ability to synthesize and translate between technical and non-technical audiences
- Experience solving technically complex advertising and product problems
- Ability to collaborate across teams, functions, and product surfaces
- Experience improving ad system reliability and monitoring metrics
- Commitment to improving operational processes and efficiency
Benefits:
- Restricted stock units may be offered
- Yelp's five star benefits
- Fully remote work across Canada
- Reasonable accommodations for individuals with disabilities in the job application process