Social Media Manager

Responsibilities:

• Write compelling, platform-optimized copy for organic posts, paid , and campaigns across Facebook, Instagram, LinkedIn, and Reddit.
• Develop and execute monthly content calendars aligned with brand strategy, campaign goals, and audience insights.
• Craft engaging headlines, captions, taglines, and calls-to-action that drive awareness, engagement, and conversions.
• Translate brand messaging into clear, creative narratives tailored to different audiences and social formats.
• Collaborate with designers, video editors, and marketing stakeholders to develop high-performing social creatives and ad variations.
• Adapt copy based on performance data, A/B test results, and platform best practices to continuously improve results.
• Ensure consistent brand voice, tone, and messaging across all social media channels.
• Monitor social trends, conversations, and cultural moments to inform timely, relevant content ideas.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 2-4 years of hands-on experience managing social media accounts for a brand or organization.
• Proven experience with Facebook, Instagram, LinkedIn, and Reddit community and content management.
• Strong written communication skills with an eye for tone and audience relevance.
• Working knowledge of social media management and scheduling tools.
• Basic understanding of paid social advertising and A/B testing.
• Analytical mindset with the ability to interpret metrics and optimize content.
• Strong organizational and time-management skills.

Preferred Qualifications:

• Experience in a mid-sized or fast-growing company environment.
• Familiarity with B2B and B2C social media strategies.
• Basic graphic design or video editing skills.
• Experience managing or moderating Reddit communities or AMAs.